Our good friend Claudia Bullmore has done it again... combine history, sociology and modern marketing techniques. As real estate agents we see this information as being valuable when working with potential buyers of our client's homes in the Phoenix, Scottsdale and other Arizona cities. Whatever your business, you will be glad you read this post.
February 7th marks the beginning of the Year of the Rat. According to Chinese tradition this means a year of wealth and business opportunity. I hope your company is in good position to take advantage of this auspicious time. Have you adapted your marketing strategies to the changing economic and market conditions? Is your company behaving like a dinosaur or a rat? There are reasons why rats have survived and the dinosaurs went extinct. Rats are resourceful, adaptable and know how to survive the harshest of conditions. If you want to hear about strategies that will benefit your company, read on:
Three Tips for reaching your customers better in the Year of the Rat:
1. Generating quality customers that stay, pay and refer, involve giving them a memorable experience. How are you making your service a truly memorable experience?
2. One of the biggest mistakes most companies make in their marketing is that they talk too much about themselves. Look at a company’s website and see where the focus is. Be sure your messages are about the customer. Answer the question: How will you help them succeed?
3. Speak to your audience realizing that each generation is motivated very differently. Below are qualities that mark different generations:
Silent Generation: 1935-1945
Values: traditionalist, establishment, risk adverse
Strategy: radio, TV, specific magazines & newspapers
Call to action (CTA): free consults, information
Needs: standardization, consistency, security
Baby Boomers: 1945-1964
Values: hard work, focus on health & fitness, finances, family centered
Strategy: radio, websites, specific magazines
CTA: Strong call to action, this group will pay for quality, put in guarantees
Needs: Health, holistic, financial advisors, stress reduction, travel
Generation X: 1964-1976
Values: feeling special, individualists, pleasure, curiosity, love to spend
Strategy: radio, websites, reality TV, referrals, non-advertising methods
CTA: The message is everything! Make them an irresistible offer to act fast
Needs: lifestyle, quality, research, fun, easy
Echo Boomers (AKA Gen Y) 1976-1994
Values: collaborators, integrity, authentic, honesty
Strategy: text message, website, my space, chat rooms, radio
CTA: Loyalty, customer service, no fear, live person
Needs: relationships, collaboration, trust, straight talk.
Claudia Bullmore, Chief Strategist
SKY Marketing
www.skymarketingaz.com
602-909-0157
Contact SKY Marketing for more information regarding this month’s featured Generational Marketing Program. We offer three concise sessions that identify your primary generational audience and analyze your marketing messages so they generate better results faster.